A High Quality Score Can

A high Quality Score can:

A)  be assigned to negative keywords
B)  improve an ad's position
C)  be achieved with an increase in bid
D)  prevent an ad from being served


Explanation :

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

Source : https://support.google.com/adwords/answer/140351?hl=en


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